Main Street America

FOR SALE,  One Framed photograph $600 UsDlls. Contact me personally for more details…

“Main Street America” is an account of what I see as a trend happening in our society. The “Main Street” concept of the past century has changed, with human society moving from rural areas to reaching a keystone in 2008 when half of all humans were living in urban settings, according to the United Nations. This trend will be growing to reach a staggering 70% of all humans in our planet living at urban settings by the year 2050, leaving behind a new ghost towns.

”Main Street America” es un relato de lo que veo como una tendencia de lo que esta sucediendo en nuestra sociedad. El concepto “Main Street” del siglo pasado ha cambiado con la sociedad humana en movimiento, dejando las zonas rurales; alcanzando  una piedra angular en el año 2008 cuando la mitad de todos los seres humanos viviendo en asentamientos urbanos, según las Naciones Unidas. Esta tendencia va a ser cada vez más marcada hasta llegar a la asombrosa cifra de 70% de todos los seres humanos en nuestro planeta vivendo en entornos urbanos en el año 2050, dejando tras de sÌ pueblos fantasmas.

These body of work consist of 13 photographs framed and ready to be hung, it was first showed at the “Dean’s” exhibit on October 2009 at the Graduate Center in New York City. One of the framed works grace the walls of the permanent Art Collection at the School of Professional Studies/CUNY in New York City.

Éste cuerpo de trabajo esta formado por 13 fotografías enmarcadas y listas para colgar, se mostró por primera vez en la exposición del “Dean’s” en Octubre 2009 en el Centro de Graduados en New York City. Una de las obras enmarcadas cuelga en las paredes de la Colección de Arte permanente en la Escuela de Estudios Profesionales /CUNY en Nueva York.

The exhibit at my studio work table

The exhibit at my studio work table

The images that I have captured are those of abandonment of small rural towns as in the case of Payette, Weiser and Caldwell in Idaho. This is in direct contrast to the abandonment of industrial Brooklyn with the expanding differences of the opulent  “Big City” with its tallest buildings and grandiose sculptures and fine Architecture as we see in Manhattan. Finally there is the birth of a new “Main Street” in ethnic enclaves as in “Sunset Park”, Brooklyn, with immigrants moving in to take the place where others have left.

Las imágenes que he capturado son las de abandono de pequeños pueblos rurales, como en el caso de Payette, Weiser y Caldwell en Idaho. Esto está en directo contraste con el abandono del Brooklyn Industrial con las diferencias en expansión de la opulencia de la “Gran Ciudad”, con sus altos edificios y esculturas grandiosas y Arquitectura fina como vemos en Manhattan. Finalmente, está el nacimiento de una nueva “calle principal” en enclaves étnicos como en “Sunset Park”, Brooklyn, con inmigrantes que se trasladan a ocupar el lugar que otros han dejado.

The exhibit at my studio work table in Sunset Park, Brooklyn.

The exhibit at my studio work table in Sunset Park, Brooklyn.

With the academic tools that I have as BA in Communication and Culture Class of 2010 from the School of Professional Studies/City University of New York, Graduate Center, I am aware of the immense opportunity that I have living where I live and my responsibility to document what the urban living laboratory is putting in front of my eyes. Creating a photo-essay of the birth of the new way human society is accommodating itself with all the movement of people around the globe: the human migration.

Con las herramientas académicas que tengo como Licenciado en Comunicación y Cultura Clase 2010 de la Escuela de Estudios Profesionales /City University de Nueva York, Centro de Graduados, soy consciente de la gran oportunidad que tengo de vivir  donde vivo y mi responsabilidad de documentar lo que el laboratorio de la vida urbana está poniendo delante de mis ojos. Creando un ensayo fotográfico del nacimiento de una nueva forma en el que la sociedad humana se está acomodando con todo el movimiento de personas en todo el mundo: la migración humana.

The Exhibit at my studio work table, Sunset Park, Brooklyn, NYC.

The Exhibit at my studio work table, Sunset Park, Brooklyn, NYC.

Mostly all the photographs were made using the High Dynamic Range Imaging technique, shooting up to seven frames with the darkest to the lightness of the scene and then align them in the digital darkroom onto one image; rendering all possible tonalities at the time of capture.

Mayormente todas las fotografías se realizaron utilizando la técnica de High Dynamic Range Imaging, disparando hasta siete cuadros desde lo más oscuro a lo más luminoso de la escena y luego alineandolos en el cuarto oscuro digital en una imagen, haciendo que todas las tonalidades posibles en el momento de la captura puedan ser apreciadas.

In my studio at the working table, Sunset Park, Brooklyn, NYC.

In my studio at the working table, Sunset Park, Brooklyn, NYC.

The prints were carefully crafted with the highest standards that the photography market is offering at this time. Printed in the Canon Photo Printer PIXMA Pro9500 Mark II. The pigment ink that it uses is the Canon ChromaLife100 ink system guarantees archival photo life up to 100 years.

Las impresiones fueron hechas a mano, cuidadosamente con los más altos estándares que el mercado de la fotografía está ofreciendo en estos momentos. Impresas en la Canon PIXMA Pro9500 Mark II. La tinta de pigmento que se utiliza es el sistema ChromaLife100 de Canon de tinta que garantiza una foto de archivo de hasta 100 años.

The First Edition prints were made size 13” by 19” in a premium archival fine art and photographic digital paper. The Photo Paper used is the Moab Somerset enhanced velvet 225 gsm. Mould made of 100% cotton and acid free, observing the most rigorous archival process. The further editions will be made on  Hahnemühle Fine Art InkJet Paper Fine Art Barita 325 gsm 100% a-Cellulose bright white high-gloss 13″ by 19″ Ref. No. 10 641 411 which have give me astonishing results that stand by themselves, I personally recommend this brand of paper that also have several different finishes, click on the link above to learn more.

Las fotografías de la Primera Edición fueron hechas a un tamaño 13 por 19 pulgadas en un papel de primera calidad  artístico con un estandar elevado de archivo digital. El papel fotográfico utilizado es el Somerset Moab mejorado terciopelo 225 gsm. Molde hecho de 100% algodón y libre de ácidos, observando los procesos de archivo más rigurosos. Las siguientes Ediciones serán hechas en el Hahnemühle Fine Art InkJet Paper; Fine Art Barita 325 gms 100% a-Cellulose blanco brilante en 13 por 19 pulgadas, este papel me ha dado resultados maravillosos en las tonalidades que se ven en cada imagen, personalmente recomiendo el use de este papel que tiene diferentes terminados, haga un click en el link arriba para aprender más acerca de este papel.

They are professionally museum mounted and in a wood frame 16” by 21” with a UV glass for its protection, this is a limited edition print of 25. Each signed on the bottom right; each picture has its certificate of authenticity bearing the title and sequential number of the print.

Las fotografías estan profesinalmente enmarcadas con calidad de “Museo” en marcos de Madera de 16 por 21 pulgadas con cristal de UV para su protección, se trata de una edición limitada de 25. Firmadas, cada imagen tiene su certificado de autenticidad con el título y el número secuencial de la impresión.

If you, or somebody that you know think that may be interested in hosting this exhibit or purchase one of this pieces of Art Work, please do not hesitate in contact me for further information…

Si usted o alguien que usted conoce piensa que podría estar interesado en acoger esta exposición o comprar una de estas piezas de obras de arte, por favor no dude en ponerse en contacto conmigo para obtener más información …

Marco Castro

The Images

At the bottom of the Empire State Building, this photograph is now part of the Permanent Art Collection at the School of Professional Studies, Graduate Center CUNY.

SOLD/First Edition… At the bottom of the Empire State Building, this photograph is now part of the Permanent Art Collection at the School of Professional Studies, Graduate Center CUNY.

 

Prometeus fountain on what it is the first  planned "Mall" in the USA, marking the end of an era of Main Street...

Prometeus fountain on what it is the first planned “Mall” in the USA the Rockefeller Center, marking the end of an era of Main Street…

Atlas, 1937. heroic sized sculpture, cast bronze 15 feet high on 9 foot granite pedestal. Lee Lawrie and Rene Paul Chambellan sculptors.

Atlas, 1937. heroic sized sculpture, cast bronze 15 feet high on 9 foot granite pedestal. Lee Lawrie and Rene Paul Chambellan sculptors.

Cartier Building on Fifth Avenue, Manhattan.

Cartier Building on Fifth Avenue, Manhattan.

Abandoned Industrial Brooklyn of what was a busy area close to the Gowanus Canal.

SOLD/First Edition… Abandoned Industrial Brooklyn of what was a busy area close to the Gowanus Canal.

 

The V club on Main Street Payette, Idaho, a busy bar in the past...

The V club on Main Street Payette, Idaho, a busy bar in the past…

Goodman Shield Gas Station on Main Street Payette, Idaho.

Goodman Shield Gas Station on Main Street Payette, Idaho.

Holiday Motel in Caldwell, Idaho.

Holiday Motel in Caldwell, Idaho.

As people can not afford to live in Main Street part of town, Mobile Homes start to appear on the outskirts of town. Payette, Idaho.

As people can not afford to live in Main Street part of town, Mobile Homes start to appear on the outskirts of town. Payette, Idaho.

The best burgers and tater tots at the Hungry Onion, only curb service in Meridian, Idaho.

The best burgers and tater tots at the Hungry Onion, only curb service in Meridian, Idaho.

The Phityan Castle, built in 1804, still stands at Main Street in Weiser, Idaho.

The Phityan Castle, built in 1804, still stands at Main Street in Weiser, Idaho.

Commercial corridor at Fifth Avenue in Sunset Park, Brooklyn, New York.

Commercial corridor at Fifth Avenue in Sunset Park, Brooklyn, New York.

Main cemetery in Payette, Idaho.

Main cemetery in Payette, Idaho.

About marcocastrophotography

I was born and raised in México City, where the mixture of cultures gave birth to the nation that we know as México. My grandmother was the last in my family who spoke fluent Nahuatl, the language of the Aztecs. Due to the racism in those days, she never taught her daughters the language, and therefore, we, as a family, lost our cultural heritage. I have been involved, however, with the indigenous world, even though I do not believe this happened by coincidence. I have a background as a graphic designer, one credit short of a BA in Graphic Communication Design from the National School of Visual Arts, National Autonomous University of Mexico (ENAP-UNAM). While in a Photographic Workshop at the University Center of Cinematographic Studies (CUEC-UNAM), I met a photographer who changed my life forever: Ignacio “Nacho” López. I can still see how strongly he influences me when I develop my work in my digital darkroom. I have also had the opportunity to share marvelous moments with photographers like Dolores Alvarez-Bravo, Hector García, Lázaro Blanco, and Walter Reuter who introduced me to the etnia Triqui in Oaxaca, Mexico (Triqui Nation). I traveled and worked as Reuter's assistant for several years. I moved to New York City in 1993, which was a dream of mine for years. Here I have had the opportunity to collaborate with newspapers, magazines, and several news organizations, as well as literary publications. I also have been working as a photographer-consultant for the United Nations headquarters in New York City for the past six years at the openings of the General Assemblies. I spent endless hours in my darkroom, even mixing my own chemicals blowing up my prints back in my hometown; skills that I apply today in my digital work with attention to detail. I hold a BA on Communication and Culture from the School of Professional Studies at the Graduate Center City University of New York class of 2010. I consider myself as a Photojournalist with a Humanistic approach; I have an opportunity to rapidly built rapport with my subjects allowing me to break the barriers of language and culture; this open the doors for me to get a glimpse at their experience on their daily life and activities. Taking advantage of the old school and the digital imagining, I take the Previsualization of an image as taught by Anselm Adams with the algorithms of the new digital era and combine them to enhance what I see and experience at the moment of capture. My experience as a printer in Black and White darkroom, has allow me to choose the right material to support my imaginery. Using the Canon Pro9500 MarkII with it’s high-performance, high-density 7680 nozzle FINE print head that produces ink droplets as small as 3-picoliters for stunning, true-to-life images. The Canon LUCIA ink system guarantees archival photo life up to 100 years. All this in a 100 % acid-free cotton paper as the Moab Somerset enhanced velvet 225gsm. In 13” by 19” prints that I sale as fine art. As freelance Photographer based in Brooklyn, New York. Am always open for the booking of my expertise and for hire anywhere in the world as I hold two passports as Mexican-American and a driver’s license for the State of New York.
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